Starting this August Australians will commemorate the 100th anniversary of the Great War and honour the men and women who fought in that war and the conflicts that followed.
We’re doing a content marketing campaign that involves the ANZAC Centenary.
A key part of our strategy calls for stories from the 1914 – 1918 era to educate, inform and inspire website visitors and social media users. I have been working with my colleague, former Reuters writer Sharon Kelley, and I’m continually amazed how Sharon can craft a story from the barest of details.
Recently Sharon wrote stories based around the Australian Government’s Centenary grants that support the commemorative efforts of local communities. And she delved beyond officialese to uncover personal stories and tell inspiring tales.
For example the official information on a grant to a small Western Australian organisation is “research and construct a new honour board for the Shenton Park Community Centre to commemorate the servicemen from West Subiaco who served in the First World War. $1810.”
Sensing this particular grant involved more than money, Sharon applied her imagination and research skills to review military records, image libraries and back copies of old newspapers to seek out the men from the Great War who could be affected – 100 years on- by this grant.
In doing so she collected and crafted content that tells the sad tale of two brothers that the Shenton Park community will honour.
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